This is exactly why we wrote this piece (and also produced it as a leaflet): Putting the politics into veganism. The big corporations aren’t latching onto green issues and veganism because they’ve suddenly gained a heart and soul – they’re doing it because they can see a growing market of people to be exploited. It’s business, it’s cynical and it’s doing nothing to save the environment we all depend upon to survive.
Corporate Watch, A-Z of Green Capitalism
Those promoting green capitalism argue that if nature was valued correctly it will not only be protected, but even enhanced, along with the health of the economy and well-being in society.
However, it is a contradiction in terms. Capitalism is fundamentally exploitative of people and the natural world, it is not and cannot be ‘green’. Green capitalism involves various institutions, including governments, corporations, think tanks, charities and NGOs, implementing policies, practices and processes to incorporate nature into capitalist market systems. It takes the same capitalist ideas and values that create environmental crises – i.e. continual economic growth, private property, profit and ‘free’ markets – and applies them to the natural world as a way to solve those crises. It serves to maintain capitalism’s dominance, both through finding new ways to generate profit, and as a way of protecting it from criticism of being…
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